Value Proposition

Gift giving got you stressed? Bigfoot Donuts keeps it sweet and simple.

SMART Goals and KPI’s

  • Goal
    • Using digital marketing campaigns (SEO, social media, display advertising), attract 200 unique customers who place orders in the first quarter of 2023.
  • KPI’s
    • Social media engagement numbers
    • Search engine clicks to order ratio
    • Website traffic

Marketing Channels

  • Social media marketing
    • Because our targeted demographic is active on social media, this is the most obvious marketing choice. Busy professionals who want to catch a break by zoning out and scrolling would be receptive to a fun ad promising to make their lives a little easer. Additionally, recipe and food content is very popular on social media. Posting donut ads would be a natural addition to the feed of a parent who frequently finds dinner recipes on Facebook.
  • Display marketing
    • In order to appeal to our audience’s sense of aesthetics, banner ads with an attractive layout and stylish design will surely catch their attention. Additionally, we can profit from an ad design that highlights the quality and attention to detail of our donuts.
  • Search engine optimization
    • Bigfoot donuts is the first hit on google for ‘Comox Valley donuts’, but could be for ‘Comox Valley gifts’, too. By updating keywords on our website, encouraging reviews from customers, and increasing social media engagements, our customer base of donut lovers can quickly expand to include donut lover lovers.